Financial technology giant Intuit acquired technology from Seattle startup Relevvo, which built an AI-powered platform to help B2B companies connect with buyers more effectively.
Relevvo CEO and co-founder Aashish Dhamdhere announced the deal in a blog post. Terms were not disclosed.
“This new chapter represents an opportunity to apply our breakthrough innovation at scale,” he said. “Our technology will enhance Intuit’s ability to serve mid-market customers with greater precision, speed, and insight.”
Founded in 2020 by Dhamdhere and Tushar Shanbhag. Relevvo aimed to reinvent the traditional B2B sales playbook by helping sellers identify top accounts and tailor outreach to prospects with personalized messaging based on digital footprints. Customers include Esper, FireMon, iSpot, and others.
“Relevvo’s technology will help Intuit identify accounts exhibiting buying intent and predict their product fit,” an Intuit spokesperson said in a statement.
Relevvo raised a $1.5 million seed round led by Founders’ Co-op in 2021. Other backers include Precursor Ventures and several longtime tech execs. The company has less than 10 employees, according to LinkedIn.
Dhamdhere previously held marketing leadership roles at Seattle startups Skilljar, Amperity, and LiquidPlanner. He also spent time at Apptio and Microsoft, where he met Shanbhag.
Shanbhag was a director of products at LinkedIn, and previously worked for Arimo, Cloudera, and VMWare.
Editor’s note: Story updated to include Relevvo’s blog post and reflect that Intuit acquired technology from Relevvo.